Digital Marketing-ADDMC

Search Engine Optimisation

Google, Bing, Yandex WebMaster Guide Lines

SEO(Search Engine Optimization) White Hat, Grey Hat, Black Hat

Sitemap

robots.txt

keywords, 

content

site navigation & Breadcrumb

Inbounds links

outbound links

Canonical Tag

Brokenlinks

Tel Tag

Snippet


Social Media Optimization

SMO 

facebook - business page Creation, create groups, Create Events, Post Jobs,


Instagram- how create business account


promotion

twitter

linkedin

pinterest

reddit.

Digitam Marketing Headings

BASICS DIGITAL MARKETING 

Introduction To Online Digital Marketing 

Importance Of Digital Marketing 

How did Internet Marketing work? 

Traditional Vs. Digital Marketing 

Types of Digital Marketing 

Increasing Visibility 

Visitors’ Engagement 

Bringing Targeted Traffic 

Lead Generation


ANALYSIS AND KEYWORD RESEARCH 

Market Research 

Keyword Research And Analysis 

Types Of Keywords 

Tools Used For Keyword Research 

Localized Keyword Research 

Competitor Website Keyword Analysis 

Choosing Right Keywords To The Project


SEARCH ENGINE OPTIMIZATION (SEO) 

Introduction To Search Engine Optimization 

How Did Search Engine work? 

SEO Fundamentals & Concepts 

Understanding The SERP 

Google Processing 

Indexing 

Crawling


ON PAGE OPTIMIZATION 

Domain Selection 

Hosting Selection 

Metadata Optimization 

URL Optimization 

Internal Linking 

301 Redirection 

404 Error Pages 

Canonical Implementation 

H1, H2, H3 Tags Optimization 

Image Optimization 

Landing Page Optimization 

No-Follow And Do-Follow 

Creating XML Sitemap 

Robot.txt


OFF PAGE OPTIMIZATION 

Link Building Tips & Techniques 

Difference Between White Hat And Black Hat SEO 

Alexa Rank, Domain 

Directory Submission 

Social Bookmarking Submission 

Search Engine Submission 

Web 2.0 Submission 

Article Submission 

Image Submission 

Video Submission 

Forum Submission 

PPT Submission 

PDF Submission Classified Submission 

Business Listing 

Blog Commenting 

Citations 

Profile link creations 

Infographics Submission


SEO UPDATES AND ANALYSIS 

Google Panda, 

Penguin, 

HummingBird Algorithm 

Google Penalties 

SEO Tools For Website Analysis And Optimization 

Competitor Website Analysis And Backlinks Building 

Backlinks Tracking, Monitoring, And Reporting


LOCAL BUSINESS & GOOGLE MAPPING 

Creating Local Listing In Search Engine 

Google Places Setup (Including Images, Videos, Map Etc) 

Search Engine Visibility Reports 

Verification Of Listing 

Google Reviews


GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM) 

 Google Adwords 

 Introduction To Online Advertising And Adwords

 Adwords Account And Campaign Basics  

Adwords Targeting And Placement 

Adwords Bidding And Budgeting 

Adwords Tools 

Opportunities 

Optimizing Performance 

Ads Type 

Bidding Strategies 

Search Network 

Display Network 

Shopping Ads 

Video Ads 

Universal App Ads

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